SmallBiz: Four Simple Steps to Market Your Small Business Online

Step One

Create a unique website, not just a Facebook page:

  • Wordpress - Powerful, but easy and simple. For local businesses I suggest activating the Structure or Liquorice theme.

It's a great idea to go portable. Create a free mobile smartphone-friendly site:

Step Two

Set up your place pages on the following directories and guides:

Step Three

Set up social profiles (*if you plan to maintain them, a stale profile says nothing good about you):

Step Four

Build.

  • Communicate with your customers face-to-face and online. Find out how they use the Internet and social media in their daily lives and in making purchase decisions. Learn and experiment with the tools available.
     

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